Logo Launch Site


The redesign of www.crabtree-evelyn.com was exceptionally transformative. Our project team took the existing website and reinvented it into an engaging retail experience that brings the brand to life. Bold beautiful imagery boosts each product’s star power. 

Reimagined UX design presents products as curated collections and creates more—and more simplified—paths to products. Fresh new copy speaks to the customer in the Crabtree & Evelyn quintessentially British brand voice, and lends consistencies throughout the site and across geographies—just like the Crabtree & Evelyn retail stores do in the offline world.   

The new site empowers customers to shop online the way they do offline finding and buying gifts for friends, treating themselves to luxurious products, immersing themselves in the brand, while having the commerce functionality to support them. It also enables decision-making through rich content, personalization and a sense of community.